Appointed to build a 360-degree marketing approach to enhance the Australian business
Entente Agency is pleased to work with Valentino on annual strategic marketing planning, client engagement and development solutions, public relations, and unique new digital marketing solutions that contribute to the future of the brand.
Engaged to transition AAco to a premium, direct to chef business
Delivered complete market insight project setting market priorities and delivering consumer insight, reset guidelines across the portfolio of brands, created base image and asset library, tasting notes and delivered marketing activation tool kit. Ongoing team mentorship and marketing team structure and hires to support future success.
Appointed to engage a new, youthful female audience
A suite of intimate and large-scale activations were brought to life that engaged arts, music, and female leadership networks for Dior.
Inclusive of International Women’s Day private events, Dior’s own celebration of the National Gallery Victoria exhibition, Dior Cruise 2019 launch in Sydney and Dior Men's KAWS collection launch in Sydney.
Entente managed strategic partnerships across music and arts, event management, celebrity engagement, client development, PR and social media activation.
Engaged to grow Moncler’s presence in Australia
Established an annual marketing plan focused on three core areas;
- A collective of creative industry icons to develop a unique film with an Australian lens to best connect Moncler to the local audience
- Long term digital influencer ambassadorships combined with a regular gifting program for social cut through
- Forming strategic alliances to establish brand promotion and client recruitment potential.
Pivot a new premium eCommerce environment, to support an industry during COVID-19
#WeWearAustralian was born as a collective promotional platform – providing unique products and offers to consumers from leading Australian fashion and accessory brands, and raising funds for charities that support women and the return of employment.
Through successful marketing and communications, the campaign resulted in 160 brands participating, and attracting a corporate sponsor to amplify the initiative to the next level nationwide.
Establish global strategic partnerships to enhance desire for Merino wool
Generated global collaborative product development and marketing partnerships with DVF, Bergdorf Goodman, Victoria Beckham, Phillip Lim 3.1, Black Diamond Equipment, Rapha and more.